audimeter

/'ɔ:dɪmi:tə/ noun
an electronic device attached to a TV set, which records details of a viewer’s viewing habits

Marketing dictionary in english. 2015.

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  • Audimeter — Au|di|me|ter, der; s, [zu lat. audire = hören]: Gerät, das an Rundfunk u. Fernsehempfänger von Testpersonen angeschlossen wird, um den Sender sowie Zeitpunkt u. Dauer der empfangenen Sendungen zum Zweck statistischer Auswertungen zu registrieren …   Universal-Lexikon

  • Audimeter — Au|di|me|ter 〈m.; Gen.: s, Pl.: 〉 Apparat, der die Einschaltzeit u. dauer an Rundfunk u. Fernsehgeräten (für statistische Zwecke) aufzeichnet [Etym.: <lat. audire »hören« + …meter] …   Lexikalische Deutsches Wörterbuch

  • Audimeter — Au|di|me|ter der; s, <zu ↑audio... u. ↑...meter> Gerät, das an Rundfunk u. Fernsehempfänger von Testpersonen angeschlossen wird, um den Sender sowie Zeitpunkt u. Dauer der empfangenen Sendungen zum Zweck statistischer Auswertungen zu… …   Das große Fremdwörterbuch

  • audimeter — An electromechanical device used to record the channel that a television set is tuned to (if any). The information collected enables the marketing research company to say how many sets were tuned to a particular programme and for how long the… …   Big dictionary of business and management

  • Nielsen Company — Nielsen Holdings N.V. Type Public (NYSE: NLSN) Industry Media Founded …   Wikipedia

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  • Nielsen Media Research — (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience… …   Wikipedia

  • Claude E. Robinson — (1900–1961) was an American pioneer in advertising research and opinion survey research techniques. Along with George Gallup, he was instrumental in developing many scientific sampling techniques that were later used in Gallup polls and other… …   Wikipedia

  • Nielsen Company — The Nielsen Company Tipo Privada Fundación 1923 Fundador(es) Arthur C. Nielsen Sede Nu …   Wikipedia Español

  • Nielsen, A.C. — ▪ American market research executive in full  Arthur Charles Nielsen   born Sept. 5, 1897, Chicago, Ill., U.S. died June 1, 1980, Chicago       American market research engineer and business executive, best known for the “Nielsen ratings,” which… …   Universalium

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